SALES APPRENTICESHIP | LEVEL 4
Sales Executive
Develop the professional sales skills to win new business, grow customer relationships and manage the end-to-end sales process with confidence.
LEVEL
Level 4
DURATION
18 months
DELIVERY
Online & workplace
FUNDING
Government funded
Funding is subject to employer and learner eligibility
WHAT YOU WILL LEARN
KNOWLEDGE | SKILLS | BEHAVIOURS
You'll develop the professional and commercial skills needed to identify opportunities, understand customer needs, build strong relationships and manage the sales process from prospecting through to successful close.
PROSPECTING & OPPORTUNITY GENERATION
Develop effective prospecting techniques to identify potential customers, generate new opportunities and build a healthy sales pipeline.
CONSULTATIVE SELLING
Understand customer needs through effective questioning and listening, then present solutions that demonstrate clear value and meet their requirements.
CUSTOMER RELATIONSHIPS
Build trusted, professional relationships with customers and stakeholders while developing opportunities for retention, repeat business and account growth.
NEGOTIATION & CLOSING
Develop the confidence to handle objections, negotiate effectively and progress opportunities towards successful commercial outcomes.
COMMERCIAL & SALES PERFORMANCE
Understand targets, pricing, profitability and sales metrics, using data and insight to manage performance and make informed commercial decisions.
PROFESSIONAL SALES PRACTICE
Develop ethical and professional sales behaviours, taking responsibility for your performance while continually improving your skills and approach.
YOUR APPRENTICESHIP JOURNEY
How your apprenticeship works
Your apprenticeship combines structured online learning, support from your KTA tutor and practical sales development through your day-to-day role.
Learn online
Develop your sales knowledge through structured online learning, covering the principles, techniques and commercial understanding required of a professional sales executive.
Apply it at work
Put your learning into practice through real sales activity, developing your skills in prospecting, customer engagement, relationship management, negotiation and closing.
Tutor support & progress reviews
Receive regular support from your KTA tutor, with progress reviews involving you and your employer to keep your development and performance on track.
End-point assessment
Once ready, demonstrate the knowledge, skills and behaviours you've developed through an independent end-point assessment.
THE KTA EXPERIENCE
More than an apprenticeship
We combine apprenticeship training with dedicated support, professional sales development and access to the Institute of Sales Professionals (ISP), helping apprentices build the skills, confidence and professional profile to progress their sales career.
Dedicated tutor support
Regular one-to-one guidance, progress reviews and support throughout the apprenticeship.
Flexible online learning
Access structured learning online, allowing development to fit around the apprentice’s role and workplace commitments.
ISP MEMBERSHIP
Develop your professional profile through membership of the Institute of Sales Professionals (ISP), providing access to professional resources, development opportunities and the wider sales profession.
PROFESSIONAL SALES DEVELOPMENT
Build the commercial awareness, confidence, ethical behaviours and professional selling skills needed to perform and progress in a modern sales environment.
END-POINT ASSESSMENT
How you’ll complete your apprenticeship
Once you have completed your training and are ready to progress through gateway, you'll complete an independent end-point assessment designed to demonstrate your ability to perform effectively as a professional Sales Executive.
WORK-BASED PROJECT
Complete a work-based sales project that demonstrates how you apply your knowledge and skills with real customers and within a real commercial environment.
PROFESSIONAL DISCUSSION
ake part in a structured professional discussion with an independent assessor, supported by a portfolio of evidence developed during your apprenticeship.
Your KTA tutor will help you prepare for gateway and understand what to expect from each stage of your end-point assessment.
YOUR CAREER IN SALES
Where could this apprenticeship take you?
Completing the Sales Executive Level 4 apprenticeship can support progression into more senior sales, business development and account management roles while building your professional standing within the sales profession.
PROGRESS YOUR CAREER
Build towards roles such as Senior Sales Executive, Business Development Manager, Account Manager, Key Account Manager or other senior commercial and sales positions as your experience develops.
ISP PROFESSIONAL RECOGNITION
Successful completion of the apprenticeship meets the eligibility requirements for Level 4 Sales Certification with the Institute of Sales Professionals (ISP), supporting your professional recognition within the sales industry.
KEEP DEVELOPING
Continue developing towards more senior sales, account management, business development and leadership responsibilities, supported by ongoing professional development and experience.
Alongside your apprenticeship, KTA's relationship with the Institute of Sales Professionals gives you access to ISP membership and additional professional development opportunities, helping you build your network, knowledge and professional profile.
ENTRY REQUIREMENTS
Who is the Sales Executive apprenticeship for?
This apprenticeship is designed for people working in a professional sales role with responsibility for developing customer relationships, identifying opportunities and managing sales activity through the sales process.
Typical roles
Sales Executive
Business Development Executive
Sales Consultant
Sales Representative
Sales Specialist
Sales Advisor
Field Sales Executive
Account Executive
What you’ll need
Be employed in a suitable sales or business development role
Have support from your employer throughout the apprenticeship
Have opportunities to engage with customers and manage real sales activity
Be able to develop and demonstrate the knowledge, skills and behaviours required at Level 4
Meet the apprenticeship funding and eligibility requirements
English and maths requirements will be reviewed during enrolment
FREQUENTLY ASKED QUESTIONS
Sales Executive Level 4 FAQs
How long does the Sales Executive apprenticeship take?
The apprenticeship typically takes around 18 months to complete, followed by the end-point assessment period. The exact duration may vary depending on the apprentice's starting point, experience and individual training plan.
How is the apprenticeship delivered?
KTA delivers the apprenticeship through structured online learning alongside practical development in the workplace. Apprentices receive regular tutor support and apply their learning through real sales activity, customer engagement and commercial responsibilities.
Do I need to already work in sales?
Yes. You need to be employed in a suitable role that provides opportunities to develop and demonstrate the knowledge, skills and behaviours required at Level 4. This could include sales, business development, account management or another suitable customer-facing commercial role.
Can an existing employee do this apprenticeship?
Yes. The apprenticeship can be used to develop an eligible existing employee as well as someone recruited into a new sales role. Their role must provide appropriate opportunities to develop and apply the requirements of the apprenticeship.
Is there an age limit?
There is no general upper age limit for an apprenticeship. The Sales Executive Level 4 can support both people developing their sales career and experienced employees looking to strengthen their professional sales capability. Eligibility will be checked before enrolment.
What are the English and maths requirements?
English and maths requirements depend on the apprentice's age, prior qualifications and individual circumstances. KTA will review existing qualifications during enrolment and confirm any requirements that apply.
How is the apprenticeship funded?
Apprenticeship training is funded through the apprenticeship funding system. The funding available and any employer contribution will depend on the employer's and apprentice's circumstances and the funding rules in place at the start of the apprenticeship. KTA will confirm the funding position before enrolment.
How is the apprenticeship assessed?
The independent end-point assessment includes a work-based project, a presentation including a sales pitch and questions, and a professional discussion supported by a portfolio of evidence.
Does the apprenticeship include ISP membership?
Yes. Sales Executive apprentices with KTA receive membership of the Institute of Sales Professionals (ISP), providing access to professional resources, development opportunities and support from the professional body for sales.
What professional recognition can I gain?
Successful completion of the Sales Executive Level 4 apprenticeship meets the eligibility requirements for Level 4 Sales Certification with the Institute of Sales Professionals (ISP), providing further professional recognition of your sales knowledge, skills and behaviours.
Can KTA help employers recruit a new Sales Executive apprentice?
Yes. KTA can support employers looking to recruit new sales talent as well as businesses wanting to develop existing employees. Speak to our team about recruitment support, apprenticeship funding and the next steps for getting started.
Ready to take the next step?
Whether you’re looking to start your career in property or you’re an employer looking to develop or recruit talent, our team can help you get started.
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